Kathy Presto

I help DTC and e-commerce brands identify conversion friction, improve the customer journey, and uncover growth opportunities through analytics and optimization.

15+ years leading e-commerce, digital marketing, Amazon, Shopify, and analytics initiatives for brands including AlimaPure, Grand European Travel, Kimpton Hotels & Restaurants, and more.

Case Studies

Alima Pure — E-commerce Growth & Amazon Expansion

  • Evaluated Amazon fulfillment options and recommended FBA expansion

  • Built Amazon Brand Store and managed marketplace optimization

  • Improved digital merchandising and customer experience

  • Supported 6-figure e-commerce business

  • Managed 100+ SKUs

TriMet On-Time Performance Analytics Capstone

  • Built analytics dashboards to identify operational performance drivers

  • Analyzed 12M+ transportation records to uncover patterns and recommendations

  • Applied Python, SQL, visualization, and data storytelling

Areas of Expertise

  • E-commerce Strategy

  • Conversion Optimization (CRO)

  • Customer Journey Analysis

  • Analytics & Dashboards

  • Digital Marketing

  • Amazon & Marketplace Growth

Services

Conversion Audits & UX reviews
Identify where shoppers hesitate and what to improve first.E-commerce Growth Strategy
Prioritize the changes most likely to improve performance.Analytics & Measurement
Build clearer visibility into customer behavior.

Alima Pure | Amazon Growth Strategy

ChallengeLimited Amazon presence and manual fulfillment.What I Did
- Evaluated FBA vs. in-house fulfillment
- Recommended FBA expansion
- Built Amazon Brand Store
- Optimized product listingsImpact
- Grew revenue 300% in 9 months, expanded marketplace presence, improved scalability, and a better customer experience.

TriMet | Analytics Capstone

Objective
Identify factors affecting on-time performance.What I Did
- Analyzed millions of records in Python
- Built dashboards
- Provided actionable recommendationsSkills
Python • SQL • Analytics • Data Visualization