Kathy Presto
I help DTC and e-commerce brands identify conversion friction, improve the customer journey, and uncover growth opportunities through analytics and optimization. Grew revenue 300% in 9 months.
15+ years leading e-commerce, DTC, digital marketing, Amazon, Shopify, and analytics initiatives for brands including Alima Pure, Grand European Travel, Kimpton Hotels & Restaurants, and more. M.S. in Applied Data Science for Business.Coaching women-owned business founders at Xcelerate Women PDX.
Areas of Expertise
E-commerce Strategy
Conversion Optimization (CRO)
Customer Journey Analysis
Analytics & Dashboards
Digital Marketing
Amazon & Marketplace Growth
Services
Conversion Audits & UX reviews
Identify where shoppers hesitate and what to improve first.E-commerce Growth Strategy
Prioritize the changes most likely to improve performance.Analytics & Measurement
Build clearer visibility into customer behavior.
Alima Pure | Amazon Growth Strategy
ChallengeLimited Amazon presence and manual fulfillment.What I Did
- Evaluated FBA vs. in-house fulfillment
- Recommended FBA expansion
- Built Amazon Brand Store
- Optimized product listings A+
- Paid advertisingImpact
- Grew revenue 300% in 9 months, expanded marketplace presence, improved scalability, and a better customer experience.
Enterprise Data Engineering: TriMet 12M+ Record Performance Analytics
Objective
Identify factors affecting on-time performance.What I Did
- Analyzed millions of records in Python
- Built dashboards
- Provided actionable recommendationsSkills
Python • SQL • Analytics • Data Visualization
Side projects, automated tools, and AI experiments I’ve built for startups.